Fifty Percent

Year

2021

Scope

Graphic
Editorial
Illustration

About

A place-based zine exploring the ties between diasporic cross-cultural identity and physical landscape through a Chinese-Canadian lens, examining how linguistic hierarchies and cultural liminalities inform belonging from the micro to the macro. Through visual elements, narrative, and critical analysis, Fifty Percent reflects on how geography, culture, and identity intersect. Sister project to Hyphen.

Fifty Percent received honourable mention for the GDCBC Salazar Awards.


Creative Direction   ☞   Branding   ☞   Graphic   ☞   Print   ☞   Editorial   ☞   Web & UI   ☞   Motion   ☞