Year
2022 – 2023
Client
Matchpoint Development
Sector
Real Estate
Scope
Branding
Print
Digital
Motion
About
True to its name, The Core is a modern residential development in the heart of Richmond, offering studio to 3-bedroom homes and penthouses at the city centre. Inspired by the vibrant energy and connectivity of urban life, the visual identity features vivid red lines that mimic dynamic light streaks against the bustling nightlife, as well as a stylized “E” in the logo — representing a “3” for the development’s premier location at No. 3 Road. The project included branding, promotional assets, and signage designed to capture the modern lifestyle and prime urban hub that The Core offers.